‘The White Lotus effect’ has boosted global interest in Thailand’s tourism destinations.

The hit HBO drama has shone a spotlight on some of the nation’s most luxurious resorts and idyllic tropical locations, creating a major buzz for the domestic travel industry.

Analytics reveal a 60 per cent surge in comments about the kingdom on social media in the three days surrounding the show’s premiere, with posts referencing Thailand reflecting an impressive 99 per cent positive sentiment.

While the programme’s gripping plotlines captivate viewers, it is the striking Thai backdrops that steal the show. For travel agents looking to offer clients an unforgettable escape, Thailand boasts an array of high-end experiences that mirror the luxury lifestyles of the series’ characters, including tranquil tropical retreats, rich heritage and adventure pursuits.

Four Seasons Resort Koh Samui

Koh Samui’s lush jungle interior, pristine beaches and opulent resorts take centre stage in The White Lotus, particularly the Four Seasons Resort Koh Samui. Guests can luxuriate in secluded villas set amidst swaying palm trees, indulge in private beachfront dining and unwind with tailored wellness programmes.

Other hotels featured in the series include Anantara Bophut Koh Samui Resort, a beachfront haven set on a former coconut plantation; Anantara Mai Khao Phuket Villas, a hotel fringed by a verdant national park; and the Mandarin Oriental, Bangkok, the ‘Grande Dame’ which has welcomed guests for 150 years.

Anantara Bophut Koh Samui Resort

Mandarin Oriental, Bangkok

For clients seeking a holistic wellness retreat, as seen in many episodes, Kamalaya Koh Samui stands out. This sanctuary integrates traditional Eastern healing with modern Western medical practices, the perfect choice for those seeking deep rejuvenation.

On the Western Coast of the Gulf of Thailand in Hua Hin, Chiva-Som is internationally renowned for its specialised health programmes, fitness regimes and stress recovery plans.

For a health-focused escape near Bangkok, RAKxa, located on the peaceful island of Bang Krachao, offers tailored wellness programmes designed for long-term health optimisation, combining tranquillity with close access to the capital.

Kamalaya Koh Samui

Chiva-Som

RAKxa

Thailand’s religious and natural landmarks, prominent in the programme, are a draw for clients looking to connect with special locations. Best viewed at sunrise or sunset, a visit to the Chaweng Viewpoint in Koh Samui offers a panoramic vista of the rugged coastline. The Big Buddha, another key stop, provides a harmonious balance between the island’s luxury resorts and its humbler spiritual side.

Tourists in Bangkok can embark on a guided tour of some of The White Lotus filming locations, beginning with a scenic ride in a traditional long-tail boat along the Chao Phraya River and its connected canals to Siri Sala Private Thai Villa, an exquisite heritage residence featured in the series.

Siri Sala Private Thai Villa

This exclusive private property boasts seven beautifully designed suites, each adorned with handcrafted teakwood details and intricate Thai silk accents. The villa’s serene courtyards, lush gardens and terraces are perfect for contemplation. The tour includes a special White Lotus-themed lunch served in the villa’s elegant riverside setting. Guests are also taken to Suwannaram Temple, a shrine dating back to the reign of King Rama III. Renowned for its intricate murals and rich cultural significance, this sanctuary is a testament to Bangkok’s vibrant history.

Surapon Vutivakinsakul, Product Manager at Asian Trails Thailand, said: “This excursion delivers a perfect blend of elegance, culture and authentic Thai hospitality. It combines a tranquil boat ride, the stunning architecture and design of Siri Sala Private Thai Villa and a visit to one of the capital’s most significant temples. This is a must for anyone seeking an intimate and luxurious glimpse into Bangkok’s rich heritage, as showcased in The White Lotus.”

For clients interested in engaging with authentic Thai culture, the ancient martial art of Muay Thai is an exciting option. The kingdom has a wide range of Muay Thai training camps, with instruction often provided by former fighters. This is suitable for both young and old and novice and seasoned combatants.

Snorkelling, scuba diving and boat activities featured in The White Lotus are available through many of our products, including private yacht charters and guided excursions to lesser-known islands.

The country’s culinary scene was also a focus in many scenes, showcasing everything from traditional Thai dishes to fusion fine dining. We can arrange exclusive reservations at Thailand’s most celebrated venues.

For those who appreciate the finer details, The White Lotus afternoon tea at the Four Seasons Hotel Bangkok at Chao Phraya River is a culinary delight inspired by the sublime land and seascapes of Koh Samui. This is complemented with views of the Chao Phraya River, the ‘River of Kings’.

The White Lotus afternoon tea at the Four Seasons Hotel Bangkok at Chao Phraya River

Claudio Loi, Asian Trails’ Activities and Product Development Manager – Sourcing, said: “Following the first series set in Hawaii and the second in Sicily, the focus on Thailand in the third series of The White Lotus has reaffirmed the kingdom’s status as a premium travel destination.

“The settings in the programme reflect Asian Trails’ design of luxury, tailor-made journeys that cater to those seeking high-end holidays. By promoting these exclusive destinations, customers can relive the exceptional experiences showcased in the programme.”

For more information about our bespoke White Lotus-inspired activities or to make a booking, contact: Asian Trails Thailand