Asian Trails reaches quarter-century landmark
On 9th September 2024, Asian Trails celebrated 25 years of operations. Beginning in Thailand in 1999 and later branching out to Cambodia, China, Indonesia, Laos, Malaysia, Myanmar, Singapore and Vietnam, our company continues to grow and innovate under the leadership of our Chairman Luzi Matzig and CEO Laurent Kuenzle.
For a quarter of a century, we have been proud to be a ‘trailblazer of Asia’s travel industry’, setting the benchmark for travel services in the region and forging meaningful, long-term partnerships with clients around the world.
To mark this important milestone, we asked our top managers what they think is the secret behind our company’s success. Some pointed to our hard-working and dedicated, multinational staff, others highlighted our readiness to adapt and innovate and several commented on our innate passion for service. Please view the videos below for full insights.
- Luzi Matzig, Chairman
- Laurent Kuenzle, CEO
- Marc Albert, MD Thailand & Group MD eCommerce
- Björn Schimanski, MD Indonesia
- Thuy Tien Bui, MD Vietnam
- Xiaolin Zhang, MD China & Hong Kong
- Emir Cherif, MD Malaysia & Singapore
- Virginie Kury, MD Cambodia
- May Htoo, Deputy MD Myanmar
- Phouangsy Phommixay, Interim MD Laos
Our teams around the region have been celebrating in style. From a spiritual ceremony at our head office in Bangkok, a festive lunch with local food in Malaysia, an ice cream break in Indonesia, an outing to scenic grasslands north of Beijing, China and a five-day cross-border trip in Laos and Cambodia, here are a few snapshots of our 25th anniversary festivities.
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